Brand Thinking Canvas + Manual and Examples

Strong brands are crystal clear on what drives them and what they want to be recognized for by others. They radiate what they stand for through every single interaction their audience has with them.

The Brand Thinking Canvas offers a holistic model that helps you define a core starting point for your brand, and catalyzes ideas for brand-building interactions with your audiences. It helps you to define who you are, what you do and why it matters, who your audience is and how you can direct what they think and feel about you. The canvasses give you a great birds-eye view of your brand to use as a foundation for your everyday brand building.

The Brand Thinking Canvas is part of our complete brand-building methodology as outlined in our book 'Brand The Change'

Includes

Brand Thinking Canvas Part One - Who are you?

Brand Thinking Canvas Part Two - Who is your audience?

A 22-page manual including:

Working with the Canvas, step by step
Tips and Tricks
More ways to use the canvas
Brand Thinking Canvas Examples:
Airbnb
Mama Code
Macmillan Cancer Support 
Sugru
Tony's Chocolonely
Oatly

Language versions

The canvas is available in four additional languages: Spanish, German, French and Portuguese. Please note the manual is only available in English at this time. If you choose Spanish, German, French, Arabic or Portuguese, your package will include: 

• English manual
• German/Portuguese/Spanish/French/Arabic Canvas Part 1 + 2

Specifications

Version: April 2022

Terms and conditions of use

Each purchase represents one license for one user. Please read our terms and conditions before purchasing the product. 

Group licenses and educational discounts

For large volume license orders for organizations or educational institutes please mail us at hello@brandthechange.org

Please allow a few minutes for the stamping of your file

Your PDF will be stamped with your name after purchase. This might take a few minutes, after which a download link is sent to you by mail. If the email does not arrive, please check your email address for spelling mistakes and/or your spam folder. If you don't receive an email please contact support@gumroad.com.