Airbnb Brand Case Study
€5+
€5+
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Anne Miltenburg - BrandTheChange.org
When we want to learn how we can turn a flat product brand into a rich, purpose-driven one, there is no brand better to learn from than Airbnb.
The 18-page case study contains:
- the backstory on the switch from a commodity to a more purpose-driven brand, that informs every single action internally and externally
- an analysis of the Airnbnb brand anatomy
- the brand framework mapped out on the brand thinking canvas #1 and #2
- the brand core: purpose, mission, vision, values, brand promises
- visual identity: logo, color palette, typography, photography and illustration
- verbal identity: tone of voice and messaging
- brand interactions: how the brand purpose is translated to the product, unique experiences, events, communications, partnerships, people and technology
Research by Wanjiru Gathanga, editorial by Anne Miltenburg.
A 19 page brand case study pdf
Size
3.62 MB
Length
19 pages
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