Airbnb Brand Case Study

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When we want to learn how we can turn a flat product brand into a rich, purpose-driven one, there is no brand better to learn from than Airbnb.

The 18-page case study contains:

  • the backstory on the switch from a commodity to a more purpose-driven brand, that informs every single action internally and externally
  • an analysis of the Airnbnb brand anatomy
  • the brand framework mapped out on the brand thinking canvas #1 and #2
  • the brand core: purpose, mission, vision, values, brand promises
  • visual identity: logo, color palette, typography, photography and illustration
  • verbal identity: tone of voice and messaging
  • brand interactions: how the brand purpose is translated to the product, unique experiences, events, communications, partnerships, people and technology

Research by Wanjiru Gathanga, editorial by Anne Miltenburg. 


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A 19 page brand case study pdf

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3.62 MB
Length
19 pages
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€5+

Airbnb Brand Case Study

0 ratings
I want this!